Great article. Easy to see the problems with hindsight, not the starting point. Then stuff happens - covid, death of farm manager, the weather changes, the government changes. As an implementer, its very hard to match up capital with biology, you have to take it from wherever you can find it, that's the reality. Everybody's looking to 10x. The implementer has to be a fundraiser, biologist, bastard (to keep everthing running), innovator, marketer, diplomat. That gets pretty tiring after a while.
For me right now, sales, results. For the industry as a whole, there's no magic bullet. There's deeply embedded systems in place for supporting conventional agriculture that has made it very conservative. As the older generation of particularly US farmers retires (if they're lucky) or go out of business, there will be a lack of operators that might see the back end of the industry (input suppliers, banks) finally start asking some hard questions. I also think that the falling shareprices of some of the big food companies will assist. Things are gonna get messy. In the meantime we're trying to link food density with soil health and find like people and build from there. Poco a poco.
Great article. Easy to see the problems with hindsight, not the starting point. Then stuff happens - covid, death of farm manager, the weather changes, the government changes. As an implementer, its very hard to match up capital with biology, you have to take it from wherever you can find it, that's the reality. Everybody's looking to 10x. The implementer has to be a fundraiser, biologist, bastard (to keep everthing running), innovator, marketer, diplomat. That gets pretty tiring after a while.
So hard indeed. But where do you see the accelerators to this process?
For me right now, sales, results. For the industry as a whole, there's no magic bullet. There's deeply embedded systems in place for supporting conventional agriculture that has made it very conservative. As the older generation of particularly US farmers retires (if they're lucky) or go out of business, there will be a lack of operators that might see the back end of the industry (input suppliers, banks) finally start asking some hard questions. I also think that the falling shareprices of some of the big food companies will assist. Things are gonna get messy. In the meantime we're trying to link food density with soil health and find like people and build from there. Poco a poco.