About me

I am a strategic advisor with over 20 years of experience in agribusiness, marketing, and sustainability, including 14 years at Syngenta, one of the world’s leading agricultural innovators. My career at the intersection of agriculture, global supply chains, and market positioning led me to develop the Field2Brand Operating System.

I work with procurement, sustainability, and strategy executives in agrifood and ingredient companies who face three converging pressures:

  • Regulatory compliance (EUDR, Scope 3, deforestation-free sourcing) that is now a condition for market access.

  • Reputational exposure (traceability gaps, NGO or media scrutiny) that can erode brand value overnight.

  • Market commoditization that forces companies to compete on price rather than value.

Through my Field2Brand Operating System, I connect agricultural sourcing, ESG, and market positioning in one framework, through diagnostics, supplier engagement, and strategy alignment.

The outcome: resilient, traceable supply chains that reduce compliance risk, secure EU market access, protect margins, and strengthen brand credibility.

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Beyond Harvest reveals how leading agri-food companies turn supply chain risks and ESG pressure, especially across emerging markets–Europe trade, into strategic levers for resilience, growth and premium market access.

People

I’m a strategic advisor with 20+ years leading sustainability and growth architecture across agri-food, biotech, and innovation sectors. I help business leaders turn ESG exposure into trust, resilience, and market access.